Of reliance on Google
So Earth Hour is over! There seemed to be almost no mention / enthusiasm here in London, but I diligently turned everything off for an hour. I also recorded how much power I used during that time (~1kWh +/-0.2) and I will compare it to a normal hour tonight to see how much energy was saved. That is not what I want to write about in this post. As I mentioned before, Google had turned the lights out on their home page in order to raise awareness of the Earth Hour project.
I appears this got the attention of their visitors, my one post on the topic caused 20% of my Google traffic referred over two days to be from related keywords. What surprised me however is the specific keywords being searched, let me give you a few examples:
“wtf is with black google”
“why is google black 29mar08”
“turn off black google”
“google black is pointless”
“turning google black”
“wtf black google”
…as well as several others. It never ceases to amaze me the things people search for, especially when the answer is right in-front of them.
Although the point can be made that (likely many of) these people were simply searching for more information about the initiative and it is hard to account for this. It should be noted that the specific search terms listed above only accounted for 26.3% of the traffic this topic received, but it still makes for an interesting insight into the way in which some people automatically perform a Google query when in doubt rather than reading the page.